Retail
·
2025
Lumen
A mobile-first shopping experience and campaign for a lighting brand moving from wholesale to direct.
Client
Lumen Lighting
Role
Mobile app, campaign
Sector
Retail
Year
2025
The challenge
Lumen sold designer lamps through wholesalers and had never spoken to its customers directly. Moving to direct-to-consumer meant building a voice and a store from scratch.
Our approach
We designed a mobile-first shopping experience built around rooms, not catalogues, and a launch campaign shot at dusk — the moment people actually turn their lights on.
Results
of revenue now direct
average order value
campaign views in week one
